SPG Intercity Geneva obtained the consultancy and sales mandate through a pitch competition. The challenge was to combine the sale of the existing site, which in terms of size and layout no longer corresponded to the needs of HP and the future development of the new EMEA Headquarters on the same plot of land. The final strategy was to achieve a maximum value through two distinct operations. The first consisted in finding an investor willing to take over the land lease and the existing building (9’000 sqm) through a short period sale and leaseback transaction. It was finally HIAG Immobilien, a significant Swiss developer of industrial sites, who acquired the current building and the new defined perimeter.