2011 – SPG Intercity’s first mission was, after having carried out a market research to adapt the project according to the tenants’ needs (analysis of the flow between the CEVA station and the esplanade of the future project). Moreover, we had to optimize the floor plans to make them rational and flexible, and to allow an optimal duration of service life. Therefore, SPG Intercity had to figure out the different possible space utilizations, for varied activities; and in this
way, make of this future site a living place during the office hours, as well as at any other times.
2012 – CFF Immobilier got the authorization from the Plan Localisé de Quartier (PLQ), which allowed to turn this industrial zone into a service zone. The launch of the architects’ contest was then announced. 16 projects were presented. SPG Intercity, thanks to their experience in this field, analysed and advised CFF Immobilier with their choice of the winning project. The building license was then submitted in May 2013.
2013 – A contest for the communication agencies was launched. The Saentys agency won the assignment; and the PONT-ROUGE project, previously known as “SOVALP”, finally found its name. A logo, a brochure, and a website were quickly created, which made the project concrete. Thanks to the marketing tools that were put in place, SPG Intercity started the commercialisation of the first phase of buildings, B1 East and B1 West, which achieved great success.