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Bird building

2017

Commercialisation of the BIRD

SPG Intercity is exclusively commissioned by SwissLife to commercialise the BIRD project

At the beginning of 2016, the building BIBCII has about 7‘000 sq m of areas. In view of his main tenant Global Fund who was going to vacate close to 14‘000 sq m for the end of Q1 2018, SPG Intercity approached SwissLife in order to propose a new complete marketing strategy to respond to this particular situation.

BIRD building
henri-francois-petit

Henri-François Petit

Senior Consultant

Thanks to its network, our dedicated team multiplied contacts and appointments in that process

The solution

2016

  • A complete strategy was started in partnership with SwissLife to improve and increase the number of services offered, renovate common portions to revitalise areas and the internal circulation and finally modernise the image of  the building.
  • A call for tenders for the communication agencies was issued. The Base agency won this mandate and the BIRD project, formerly known as BIBCII, acquired finally  its name.
  • A call for tenders for an architecture agency was issued. Group 8 won this mandate and started the project to modify the living spaces of the building.

2017 

Design phase of the project in all its details. A logo, a brochure and a website are created and achieve the project. By using appropriate marketing tools, SPG Intercity starts the commercialisation of the new project at the end of 2017.

The result

Thanks to its network, the SPG Intercity team dedicated to the project multiplied contacts and appointments in that process and had been able to convince the AKKA Technologie society of the  site‘s potential. The excellent connectivity, the living space and the exceptional work environment are all qualities that have helped to quickly convince the executive managment to settle before the end of 2017, thereby marking the successful renewal of  the BIRD.